The beauty of nature is beyond the mountain and hide inside the stone. The mission of EMG is to deliver the beauty of stone to people. EMG believed that heritage, innovation and sharing is the right way to create value. While the fusion of design, technology and stone is the direction that EMG has always held fast to.
Stone is one of the oldest natural materials that mankind has continued to use till today. EMG has inherited the stone aesthetics from the predecessors, and has been looking for the most beautiful stone all over the world. Its footprints have covered the Sahara Desert, the Red Sea from Egypt, the ancient volcano from Turkey, Jerusalem, Efes Antique City, North Africa and South America. EMG had found more than 100 stone varieties such as Castle Grey, Sahara Grey, Desert Wind, Sina Pearl, Moon Valley, Grey Onyx, Efes White and Water Clouds etc. These stone varieties have been applied to the projects by the world class design firms and designers such as
Yabu Pushelberg, Wilson Associate, HBA, SOM and Giorgio Armani etc. The most classical stone are Kirmenjak: the building material for Venice, the city on the water, Valtura: the stone for Pula Arena which has a history of 2500 years, and Grey Onyx: the stone that Giorgio Armani is in favor of.
There are 3 main restrictions for the development of stone industry: (1). Lack of common standards for natural stone; (2). Lack of transparency of information and high transaction cost due to the excessive bargain links; (3). Low cooperativeness between upstream and downstream firms. EMG thinks outside of box and comes up with the original idea of forging a platform of information sharing and cooperation between 4 parties: quarry, designer, factory and client, aiming at unifying standards within a wide range, omitting the intermediary and avoiding information opaque. After years of exploration and practice, EMG initiated quarry customization business mode which has been successfully implemented and approved, and developed the innovative tools and services such as quarry authentication, 7-segment flow and 4-party cooperation management system, Sudoku classification, 5-dimension varieties analysis and quarry customization stone supply mode, thus set up a brand new multi-industry cooperation mode and explored a new path for the development of stone industry. Till now, more than 40 quarries have joined EMG on the cooperative platform of quarry customization. EMG has
provided B2B quarry customization stone supply solutions for more than 100 design firms and over 1000 projects all around the world, among them there are some landmark projects such as the 1st Armani Apartment in China, Lane Crawford Shanghai, Four Seasons Apartment Shanghai and Hyatt hotels etc.
Beside the business mode innovation, EMG has been sustainably committed to the stone design and product innovation. EMG not only keeps good contact and cooperation with the well-known designers, but holds varied design exhibitions and events, and supports different design innovation projects such as Architectural Biennale, DADA digital architecture in collaboration with Tsinghua University ( digital constructing on stone),Upcycling Design Exhibition in collaboration with British Embassy Beijing and Stone Product Design Course in collaboration with the Guangzhou Academy of Fine Arts etc. in order to combine innovation with technology and explore the brand new stone application schemes. On the international level, EMG set up the Sino-Italian Stone Design Innovation Research Center together with Italian Stone College and College of Design of Sichuan Academy of Fine Arts with the aim to promote the innovation of stone design and application. EMG has invested lots of resources in interior design application, architecture design application, furniture design application, and has achieved world-class level on design talents and technological reserve.
Since its foundation in 2010, EMG has held more than 300 exhibitions and events related with culture, art and design. By holding stone lectures, EMG has regularly spread the cutting-edge stone knowledge to more than 100 design institutes which includes Sheraton Hotel Management Group, HBA Singapore and Wilson Associates Singapore etc. EMG’s mission is to deliver the beauty of natural stone, inherit the wisdom of predecessors, combine new technology with innovative design, explore the possibilities of stone innovative application, bring the beauty of stone to life and let more people enjoy it. On August 18, 2016, EMG Cultural Creativity Holding Co., Ltd. was officially listed as a public company (Stock Name: 大石馆, Stock Code: 838196). On this new stage, EMG will continue searching more beautiful stone, joint more innovative designs and technologies and devote to promote the innovation and development in the stone field.
Chronicle of Events
EMG was founded in 2010 ( original name: Guangzhou North Latitude 23 Stone Co., Ltd.)
08/01/2010: EMGdotART Guangzhou opened
07/05/2011:EMGdotART Beijing opened
09/2012: EMGdotART Shanghai opened
2013: EMGdotART Foundation was established in Venice, Italy ( the 1stculture and art foundation established by Chinese enterprise in Venice)
2013: Won Best Business Mode award by 21 Century Business Review
2013: Won China Culture Creativity Outstanding Contribution Award by Longteng Award
2014: Palazzo Zen opened in Venice, Italy (the 1stpermanent culture and art centerbyChinese civil institution in Venice)
02/2016: Shareholding reform and rename Guangzhou EMG Culture Creativity Limited Liability Company
08/2016: Officially listed on new three board, stock name:大石馆, stock code: 839186